Braincelo — Turning Intelligence into Innovation
Web Design · 2025

KNOWHEN® Fertility Tracking WooCommerce Website

A WordPress and WooCommerce fertility website created for KNOWHEN®, featuring online product sales, educational resources…

CLIENTKNOWHEN®PHPWordPress
FEATURED CASE STUDY2025
KNOWHEN Fertility Tracking Website Case Study
PROJECT / 01KNOWHEN®
30% Increased user Interaction
10+Pages
98.9%Performance
THE PROJECT AT A GLANCE

A focused response to
a meaningful challenge.

We developed a professional WordPress and WooCommerce website for KNOWHEN®, enabling customers to learn about fertility tracking and purchase its reusable saliva-based ovulation test online.

0130%

Increased user Interaction

Verified project outcome
0210+

Pages

Verified project outcome
0398.9%

Performance

Verified project outcome
01 / THE CHALLENGE

The Challenge

KNOWHEN® needed an e-commerce website that could sell its fertility-tracking product while clearly explaining how it works. The website also needed to present medical information in a simple, trustworthy, and user-friendly way.

02 / OUR RESPONSE

Our Solution

We built a WooCommerce-powered website with a clear product journey, educational content, strong calls to action, and a smooth online checkout. Visitors can understand the test, learn how to use it, explore fertility resources, and purchase the product from one platform.

KNOWHEN Fertility Tracking Website Case Study
FROM STRATEGY TO REALITY

Built collaboratively.
Tested against the goal.

Every decision was made in the context of the people using the experience and the team responsible for growing it.

WHAT WE DELIVERED

Purposeful features.
Meaningful outcomes.

01 / KEY FEATURES

Key Features Delivered

The website includes WooCommerce product purchasing, cart and checkout functionality, detailed product benefits, step-by-step usage instructions, fertility education, medical studies, FAQs, customer reviews, doctor information, and fertility app promotion. The product is presented as reusable, saliva-based, and designed to identify five fertile days.

02 / THE OUTCOME

The Outcome

The completed website gives KNOWHEN® a credible digital storefront for selling its fertility-tracking product. It combines e-commerce with educational content, helping customers understand the solution and make informed purchasing decisions.

HOW THE WORK CAME TOGETHER

One connected
delivery system.

Four connected workstreams kept the project strategically focused, creatively coherent and technically dependable.

01

Discover

Audience, business goals and technical constraints were aligned before production.

02

Shape

The experience and visual direction were explored through visible prototypes.

03

Build

The approved system was produced, integrated and tested carefully.

04

Grow

Launch data and real behavior created a roadmap for continued improvement.

PARTNER STORIES

Results matter.
So does the experience.

Partnerships built with direct communication, visible progress and senior attention.

VERIFIED PARTNER
Braincelo understood the problem behind our brief. What they delivered changed how the whole team works.
MCMaya ChenVP Product, Altura
01/ 04
MC
Built on trust.
Measured by outcomes.

Website, automation and creative partnerships designed to keep delivering after launch.

98%Client retention50+Projects delivered
Stories from teams who chose to build differently.
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