Mobile load time
Verified project outcome Website Development · 2025
Nova Retail E-Commerce Platform
A headless e-commerce storefront built for speed, with a streamlined checkout designed to reduce cart abandonment.
CLIENTNova Retail Co.Headless CommercePerformanceUX
FEATURED CASE STUDY2025
1.4sMobile load time
-34%Checkout abandonment
+22%Conversion rate
THE PROJECT AT A GLANCEA focused response to
A focused response to
a meaningful challenge.
Strategy, design and technology came together around one clear objective: create a better experience and a measurable business result.
Checkout abandonment
Verified project outcomeConversion rate
Verified project outcomeThe Challenge
Nova Retail's previous storefront took over 6 seconds to load on mobile, and checkout abandonment sat well above industry average.
Our Solution
We rebuilt the storefront on a headless architecture with an optimized 3-step checkout and persistent cart, deployed on a global CDN.
FROM STRATEGY TO REALITYBuilt collaboratively.
Built collaboratively.
Tested against the goal.
Every decision was made in the context of the people using the experience and the team responsible for growing it.
HOW THE WORK CAME TOGETHEROne connected
One connected
delivery system.
Four connected workstreams kept the project strategically focused, creatively coherent and technically dependable.
Discover
Audience, business goals and technical constraints were aligned before production.
Shape
The experience and visual direction were explored through visible prototypes.
Build
The approved system was produced, integrated and tested carefully.
Grow
Launch data and real behavior created a roadmap for continued improvement.
PARTNER STORIESResults matter.
Results matter.
So does the experience.
Partnerships built with direct communication, visible progress and senior attention.
HAVE A SIMILAR AMBITION?Let’s create your
Let’s create your
next success story.
Bring us the challenge. We’ll help turn it into a clear, high-performing digital experience.
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